The LiveGood Project

TwentyFive To Life INC

Goodwill Industries

Creative Minds

Phase 2


TwentyFive To Life INC. & Goodwill Industries

We believe that talent is a terrible thing to waste and that given the chance, youth can be encouraged and nurtured to do amazing things with their talent. The objective of the LiveGood™ Project is to provide youth between the ages of 15 and 29, with an entry point to long-term employment within the creative sector (Fashion, Graphic Design, Photography, New Media, Music, and Marketing). By providing job placements to youth, they will have the opportunity to learn work skills, while earning income and obtaining an entry point to long-term employment.

The LiveGood Project is a collaborative concept between TwentyFive To Life INC. and Goodwill Industries of Toronto, Eastern, Central and Northern Ontario (TECNO). Goodwill’s mission to provide skills development for people facing barriers to employment was built from the ground up. TwentyFive To Life INC.’s desire to see change within the youth employment sector stems from facing adversity when approaching the creative job market. There aren’t enough paid internship opportunities available for, qualified, eager, enthusiastic, and capable youth. Why go to school, get a degree and work for free while doing the same workload as an employee. The LiveGood™ Project is here to change the game!


Goodwill TECNO has partnered with Toronto’s leading creative companies to create 4 – 6 month work experience opportunities for the cities talented, yet marginalized young people. It is no secret that in the most challenged areas, you may find the most beautiful talents. Talents, which left un-nurtured, can quickly deteriorate. Young people have changed the world of work and the creative industry is definitely a haven for where they want to be.

Through the LiveGood Project, young people have the opportunity to participate in a paid workplace experience, access coaching and mentoring and gain invaluable industry exposure. Employers are assisted in creating the opportunities through recruitment and selection assistance, along with, wage subsidies. Eligible youth and employers may participate in 1 or both intake periods (April – September and September – February).

Once participants are placed with an employer, project staff will assist both parties in completing the necessary documentation, including the placement agreement and training plan. This document details the workplace experience, training provided, learning objectives and subsidy provided.

As the amount of subsidy dollars is limited employer applications will be reviewed and assessed for the quality of the placement opportunity, employers’ previous track record, potential for employee retention after the placement ends, and level of employer financial contribution.

In addition to the workplace experience, participating youth may also eligible to receive support for additional training. Training is only accessible if it is directly linked to a work placement opportunity. Training must occur during the placement experience. Training funds are limited and requests for funds will be reviewed on a case by case basis, but can include:

communications and public speaking
health and safety (first aid)
general occupations (administration, Driver’s License)
personal / business skills (information management)
technology (web design and word processing)